Frankie's Story, South Melbourne

January 21, 2015
Frankie's Story, South Melbourne

Walk to store number 66 of Melbourne’s South Melbourne Market and you will find a hidden gem, also known as Frankie’s Story.

Frankie’s Story is a gorgeous childrens boutique filled with unique, colourful and vibrant clothing and décor.

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Hadassah Jordan is the face behind Frankie’s Story. Inspired by her own journey as a mother to daughter, Frankie, as well as being the third generation of her family involved in the fashion industry, Hadassah created Frankie’s story, a boutique that should be on every trendy mother’s radar.

Every garment found at Frankie’s store is carefully selected by Hadassah ensuring they are on trend, fair trade and as nature friendly as possible.

Through seeking up and coming European styles, Australian mums can now get the latest fashion before the season hits! It is this careful selection criteria that creates an environment making for an inspiring and playful place to shop for children and parents alike.

We have fallen in love with the unique prints and styles from the many brands Hadassah stocks.

Brands include Popup Shop, Mini Rodini, Deer One, Made by Mosey, Anatology and of course the Frankie’s Story label.

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In summary, Hadassah perfectly explains the inspiration behind Frankie’s Story.

“I believe all children deserve to express themselves fully and fashion is one of these elements”

This is evident in Frankie’s Story which goes far beyond a generic children’s boutique and, through fashion, transports children into a playful, exciting world.

Shop Frankie’s Story collection here