Learn from the best in the industry how you can optimise your businesses digital strategy leading to increased customer conversions
The Tinitrader team were thrilled to present our information session, Get Digital; What do Customers Expect, held during our Melbourne Pop Up.
We rounded up some of the best in the industry to provide retailers with simple tips and solutions to help their businesses get on the digital front foot.
Speakers included SMB consultants, Jason Wyatt from Marketplacer, Sam Mutimer from Thinktake Social and Aimee Tarulli of Archer Interiors who all gave inspiring and informative tips in their varied fields.
Tinitrader understands having an online presence is an important part of any business strategy but at times can seem like a challenge. Digital engagement doesn't have to be hard and is a cost-effective way to better connect with and understand your customer's needs.
See more in our highlights video from each of our speakers.
Systems and Solutions for Retailers
Learn how to run the world's best retail store, all from an iPad. Cloud-based apps that work together are changing retail forever - whether you sell in-store, online or on-the-go with 1 store or 100, this session will provide you insight into tools to help you run your business to its potential.
SMB Consultants make it even easier to get set-up in the cloud, so you can focus on running your business. SMB can help you build the best system for your business and run with it. From your point-of-sale and inventory to your staff rostering and accounting - together we give you the tools to manage and grow your business.
The Role of Social Media plays in Retail
Sam Mutimer - Founder & Director of Thinktank Social
Social media should be an important part in any businesses online strategy. In this session, social media expert Sam covers:
- The social media landscape in Australia in June 2016.
- Good quality content vs. frequency.
- The power of video.
- Why use influencers?
- Outreach, and why you need to pay attention to this option.
- The power of social media advertising.
- Consumer behavior on social media and how you can capture their attention to purchase.
- Why you need to pay attention to the algorithms and what's happening to Facebook and Instagram.
- Why Snapchat and using Snapchat for retention and growth.
- The importance of success: metrics and data.
Founding Think Tank Social in 2008 after selling advertising space on her broken leg via YouTube (yes, you read correctly!), Sam acts as both Director of Social Media and ‘Public Face’ for the brand. Her wealth of digital knowledge sees Sam invited to speak at countless digital/social media marketing events and, if you’re a regular watcher of Network 10’s ‘The Project’, you might see Sam providing a comment or two as the resident social media expert. As well as being a devoted mother to two boys, Sam loves her fitness & is a bit of a gym junkie – enjoying anything that raises her heart rate!
How does your Customer Want to Shop?
Jason Wyatt - Co Founder and Managing Director of Marketplacer
Learn Jason's top predictions for the future for digital marketing and the impact on the retail world.
With an incredible amount of insight, Jason's tips on the changing way customers are shopping and spending will help you get ahead of the game.
Jason will highlight the importance of understating customer's needs and how to deliver relevant products and services to meet these needs and increase your conversions.
Formerly known as the Exchange Group, Marketplacer was established in 2007 by Melbourne entrepreneurs and childhood friends Jason Wyatt and Sam Salter, who built the company’s first marketplace, BikeExchange.com.au, into a global success. In 2012, BikeExchange was awarded the Telstra Business of the Year, and in 2013 Jason and Sam were named EY Entrepreneurs of the Year. Five marketplaces currently sit within Marketplacer’s portfolio including BikeExchange, TiniTrader, House of Home, Outdoria and Tixstar.
Is Scandi Dead?
Aimee Tarulli - Inteior Stylist
The response to Tinitrader's room style series has been overwhelming, with Mum's loving the various nursery and kids room looks put together using decor, furniture and other products from various Tinitrader sellers.
With so many trends and styles, it can be overwhelming for people not in the industry to get a grasp on what customers are looking for. In a Q&A session, Interior stylist Aimee Tarulli gives us her top tips and predictions for the next big interior trends and what customers are loving.
Aimee has spent nearly a decade working in the fast paced world of Advertising, working closely with some of the country's most loved retail and fashion brands. She now combines her passion for colour, creativity and interiors working as a freelance Interior Stylist running her own interior styling business Archer Interiors and heads up the Interior Design department of boutique Melbourne builder Thomas Archer Homes.