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In The Sac | Luxury Bed Linen

In The Sac | Luxury Bed Linen

In the Sac's collection of luxury bed linen is a stunning addition to any bedroom. We learn more about the In The Sac bed linen range

Behind the Seams.

We had the pleasure of pillow talks with co-founder and designer, of In The Sac, Belinda Gallo about her Life of Linen which is set to be on showcase at this year’s Tinitrader Pop Up event, with a selection of beds being dressed with the In The Sac linen bedding range.

In the Sac has been leading the linen market for over 7 years. The brand recognised there was a market niche for children and teens who often don’t sleep with a top sheet. The Sac set was born.

Sac Sets contain a fitted sheet, quilt cover and two standard pillowcases.

They were a huge success. Kids loved not having a top sheet and parents loved the fuss free maintenance. And, soon were demanding IN THE SAC linen for themselves.

Throw Wheat 3

Little Bit of Love in Linen

Right from the start, In the Sac was a love story. Founders, Belinda and David met through their previous jobs where together they travelled around the globe sourcing the latest textile trends and bringing these to the Australian Fashion industry. After years of working alongside each other Belinda identified a gap in the market and wanted to explore the world of bed linen and design.

Serendipitously they met with the linen flax growers in the Netherlands renowned for the best flax in the world. They were introduced to spinners and weavers and set up a company that specifically concentrates on quality linen bedding.

Belinda says, “because we control the manufacture from the flax harvest through to the finished product we insure our linen meets our desire to give our customers the world’s best.”

ITS 151129 Sac Stack 7


Belinda regularly travels to Europe to find inspiration. The current trend is to layer your bed with texture – for example, European Jacquard fabrics for upholstered bedheads and accent pillows combined with waffle throws and, of course, your natural linen sheets. Nowadays, Australians are wanting to avoid a cold and sterile feel to their bedrooms.

Even the look of Australian styling and ad campaigns have a sensibility of being untamed with an almost ‘slept in’ look and feel.

People are turning to warmer colours, layers and textures. They are becoming a little more adventurous with colour combinations – for example - favouring jungle green with dark charcoal .

Belinda’s colour palette starts with classic white and natural. She then adds colour. Every colour compliments each other. Today the collection features 13 colours including soft blue and ballet pink. Two new highlight colours are jungle green and indigo twilight.

We encourage our customers to mix and match!

New Col Hero 18

I just had to ask- is Scandinavian trend getting tired?

No, it’s here to stay! The combination of natural linen bedding with the warmth of timber beds, textured rugs and even fur throws is timeless.

What makes Belinda jump out of bed each day?

Positive feedback from customers is one of her motivators. I find inspiration in knowing that the linens we create are loved by all sleepy heads around the world.

Where do you see yourself/ and the direction of the brand going?

It’s a really exciting time for us. Due to an unprecedented demand from overseas customers we’re going global.

The lady of linen’s typical day looks like:

6.30am rise

Breakfast on the run and at work by 7.30am.

The morning is fuelled by emails, phone calls and a series of meetings with her team, and customers who pop in throughout the day. In between all this, she meets with media, works on marketing IN THE SAC.

Lunch breaks are ordinarily taken at her desk and the day ends at 6.30pm. It’s a glam life (she winks;) but I love what I do and wouldn’t change it for the world!

Shop In The Sac range on Tinitrader