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January 30, 2014

Australian owned, the Purebaby fashion label has since 2002 been dedicated to creating unique, beautiful, simple and organic wear for babies, toddlers and children. Founder Mirabai Winford is adamant that her brand designs and manufactures clothing that is fashionable, functional, affordable and does not compromise social responsibility.

Purebaby Baby

Whether it’s preparation by way of a Purebaby Hospital Pack, Baby Body Suits, Knitted Baby Suits or gorgeous little 3-Piece Baby Suits and other newborn essentials; Purebaby has a range of divine, simple yet sweet-as-pie clothing for your brand new little baby.

Purebaby Kids

Natural fabrics, comfortable designs and organic materials; they sound like the perfect partners for beautiful Purebaby Kids clothing, and they are. There’s an almost Scandinavian simplicity and softness to the Purebaby Kids clothing. The range features items that will go with so many other things in your child’s wardrobe, or be stand-alones in their own way.

Purebaby Sleep

Whether it’s bed-time gear, or the actual bedding itself, Purebaby delivers once again with a range of organic, soft-on-skin, whimsically charming options to help your child head to the land of sweet dreams! Click here for Purebaby products on