Wilson & Frenchy - The Story Behind the Gorgeous Baby Wear Brand

April 21, 2015
Wilson & Frenchy - The Story Behind the Gorgeous Baby Wear Brand

The Tinitrader team were thrilled to meet the lovely Liana Zourkas in her spectacular new home in the leafy suburbs of Melbourne’s East. Liana is the founder of the gorgeous Wilson & Frenchy brand and we were lucky enough to join Liana and her son Jack for a coffee and chat where we learned more about the beginnings of Wilson and Frenchy and inspiration behind the brand.

To begin, we start with Liana’s background. Liana has a strong design background through her design education at RMIT and had been involved with various baby fashion brands. Liana’s experience in designing babywear dates back over 10 years before the launch of Wilson and Frenchy. It is this experience and natural design flair which has greatly contributed to the creation of the unique and sweet feel the Wilson and Frenchy range is so well known for.

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Wilson & Frenchy has been created with a whole lot of love and soul. An example of this is Liana taking it upon herself to visit factories in India to ensure her clothing and accessories were made in ethical working environments. Impressed by the standard of an Indian Fair Trade company, including child care facilities and an organic garden for its employees, Liana felt comfortable knowing every garment was made in a safe workplace. It is this sort of considerations that is important to Liana and makes us fall in love with Wilson & Frenchy brand even more.

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Liana’s designs are thoughtful and considered, built and influenced from her love of nature and Scandinavian design. Liana describes her work as having a refined crafty vibe with a smattering of nature. Liana’s life, home and Wilson & Frenchy range are all a reflection of her love of clean lines and stylish modern design. Liana’s home is filled with blonde timber, white marble and lovely artwork - a truly inspiring space to work and live in every day.

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It was 2 years after starting Wilson & Frenchy that LIana welcomed Jack in to the world. Liana now enjoys juggling her time between Jack and managing the business. Like all busy Mums working or running a business, Liana is now extremely familiar with working well into the night and squeezing in as much work as possible into afternoon nap time! Every morning starts with a walk with Jack to the park, a special time of the day for Liana where much of her inspiration is found.

All Wilson and Frenchy designs are created by Liana from concept to completion. We were thrilled to watch Liana hand drawing her designs in person and watching her creativity come alive. The Wilson and Frenchy range focuses on creating comfortable clothing that modern Mums can be proud to see their children wear. Liana carefully selects the fabrics used to make her clothes ensuring quality material is used in every garment.

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While many of us have been thinking about getting our winter wardrobes ready for the upcoming winter season, Liana is one step ahead, busily preparing for winter 2016. We were even more impressed upon learning Liana has been creating the new collection all while finishing and moving into her new home - what a super woman!

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We can’t wait to see what’s next for Liana and Wilson & Frenchy! The Wilson & Frenchy winter 2015 range is now in store.

Shop the Wilson & Frenchy collection