A store that keeps a stash of chocolate freckles for its customers (kids and, err, big kids alike) is onto a winning idea!
Chocolate Freckles by nature and Chocolate Freckles by name, this boutique in Melbourne’s Essendon is all fun, colour and fabulous finds.
We love that owner Julia never buys anything her own children wouldn’t wear; it’s set the bar high for those on the look-out for that something edgy, unique yet sure-to-be-loved.
Having opened the store some five years ago, Julia and her team support a sensational collection of brands, and they have a keen focus on supporting emerging kids’ labels or labels that can’t be found in every department store around the country. This gorgeous store is a breath of fresh, funky and feel-good air for little ones and mums on the lookout for that something different.
Sudo, Minti and Paper Wings are just some of the brands that have seen Chocolate Freckles develop a cult following over the years, but there are plenty of other faithfuls that are equally adorable and eclectic. Chocolate Freckles is the sort of store that keeps things interesting – there’s always something new and irresistible by way of fashion, shoes, accessories, blankies (the beautiful Kip & Co linen has just made its bed here) and more. Julia has no choice but to keep up momentum – the moment products hit the store they usually start walking out soon after.