We are thrilled to welcome Melissa and Storks Corner in WA to the family! We sat down to have a conversation with Melissa to learn a little more about her store.
Where is your store located?
Shop 11/47 McCoy Street, Myaree WA 6154
What is special about the location?
We are surrounded by other child related businesses, including a Pottery Cafe which hosts birthday parties, a Children's Physiotherapist, a Balloon and Party Supply store, a Children's Occupational Therapist and a Children's Music School. All of these small businesses started at varying times, but now as a collective whole we have created a very unique and community oriented retail and service offer.
I also love that we are not in a Shopping Centre! We host many VIP Events in the store which we can do at any time and there are no restrictions. We have a larger than average retail space set across 2 levels, great natural light, and most importantly for our customers, safe and convenient parking right at our door step.
When did you establish your store?
What do you sell in your store?
Baby and Children's products for ages Newborn to 7.
Categories cover - Clothing, Shoes, Room Decor, Toys, Books and Gifts.
What are the main brands you stock?
Brands include but not limited too - Oobi, Rock Your Baby, Bebe, Marquise, Hootkid, Freshbaked, Walnut, Skeanie, Converse, Old Soles, Pediped, Love Mae, Forwalls, Printspace, Alimrose, Aden and Anais, Melissa & Doug, Djeco, Janod, Tiger Tribe, Seedling.
What’s your favourite product in store right now and why?
Converse Shoes for kids! The colours are awesome, the range of styles cater for all tastes, they match perfectly with fashion brands like Rock Your Baby, and they are reasonably priced.
Why do people come to your store? (what do you consider makes your store special/ stand out from others)
First and foremost, our store is a pleasure to be in! It is inspiring, beautiful, with helpful and genuine service, and a great overall vibe!
Over the last 4 years we have worked hard to build and offer a very family friendly focus in our store. This includes a play area at the back of the store, baby change facilities, and a chair that mums can sit and feed if they wish. We offer beautiful, complimentary gift wrapping on all purchase, as well as advice on room styling and decor ideas.
We have a very loyal customer base, both on our in store database and via our social media platforms. The majority of our customers we know by name, and very often the age of their children, what size they are wearing and what brands they like. It is this personalised service that definitely sets us apart and what we receive so much positive feedback on.
What is the question you are most commonly asked?
How long will these shoes last my child?!?! It's the million dollar question which we just can't answer!!
What’s your best work perk?
There are many and they are varied! Heading back 'home' to Melbourne every August for the Trade Fairs and catching up with girlfriends is always a highlight! Having wholesale access to other businesses is also nice! A good work/life balance and no more daily commutes is a definite plus!