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Safety 1st Baby Products

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Safety 1st products have been trusted by parents for over 30 years.

The brand's story began in the late 80s when the founder, Michael Lemrner, after a nerve-wracking drive home with his 18 year old nephew prompted him to create a 'Baby on Board' safety sign for car windows.

This iconic sign has since graced millions of parents' car windows.

Safety 1st Car Seats

An important consideration ahead of baby’s arrival is a properly fitted car seat.

Safety 1st have different car seats available which are well suited every life stage. They utilise their raft of technologies to help make travel safer and more comfortable.