"When your baby's so soapy and slippery and squirmy and when you're trying to bend over a tub or keep them in place in the sink -frankly, it just takes a lot of the enjoyment out of a moment that should be such a great time"
Together, the four fathers co-founded the new company. And after more than a year of hard work, they rolled out their first product: Blooming Bath. The flower-shaped bath pillow conforms to the shape of any sink - and keeps those little wiggle worms right where they belong. It's durable, easy to clean and unbelievably adorable.